Weekend.
Weekend. is a skincare brand with a heavy focus on relaxing and slowing down. As our lives can get quite hectic and busy, Weekend. want to be part of their customers daily routine in starting the day softly and calming down during the evening.
Color palette & typography
To bring that sense of calm into the brand identity, I chose to work with a soft lavender along with a monochrome palette of black and white. To spice things up and contrast with the lavender I added a pastel neon green. To not be to overpowering the neon green only works as an accent color in the logo.
Regarding typography for Weekend., I've stuck with one font as this really brings that feeling of simplicity and balances the vibrant colors from the color palette.
